Leads are prospective buyers and clients, and everyone loves them. Nobody wants to leave a stone unturned when it comes to lead generation. Leads can turn from being potential customers into regular customers. Lead generation is not as simple as it may seem, but it can be done if you have the right resources and tools. Here are the top 7 online lead generation tools that you should start using.
Leadformly is a favorite lead generation tool known to provide intelligent, highly optimized, and natural forms designed with the sole purpose of lead generation. Leadformly gives users the opportunity to choose from several different pre-optimized form templates then embeds them in their landing page once they are customized. You can retrieve lead data whenever you wish and put it the necessary efforts in the proper places to guarantee excellent conversion rates.
Marketo is marketing automation software that companies use. It has been proven to be a highly useful tool for marketing today. It generates leads, promotes services and products via email marketing, mobile marketing, consumer marketing, and customer-based marketing. It helps in lead generation by driving quality traffic to your website using different inbound and outbound programs.
Search Engine Optimization (or SEO) is the superior way to generate high-quality leads by ranking highly in the search engine results pages. If they are keyword specific, businesses can generate additional business and can reach out to a larger audience. Best achieved using Yoast, which is an optimal SEO plugin tool that you should use on your website.
Segment.io is the right tool for you if you have several teams and you would like to keep all of them onboard and running so that your business runs smoothly. With Segment.io you can quickly collect data from various platforms, and you can easily send it to others through cloud apps, servers, mobile, and even the web.
Found.ly is a lead generation tool that can help you save time considerably. Found.ly ensures that you always have a simple and quick tool close by that works wonders and brings you many leads. It works by pulling information about prospects from social media platforms such as LinkedIn and Twitter as well as websites. It captures critical contact details including email addresses, names, and job titles of prospective leads. You can even use it to send personalized follow-ups.
Unbounce helps you create effective landing pages for your website that can increase the conversion rates of your business. With Unbounce, you can easily create landing pages with flair and ease even if it is your first time doing it thanks to the highly intuitive and user-friendly interface. The tool conveniently guides you through the entire process of creating a powerful landing page with the lead generation being the sole purpose. Anyone can do all this even if they lack professional knowledge.
Phone calls are still one of the most efficient ways to convert leads. Ringostat is a tool that makes practical use of calling to convert your queries into sales. Ringostat claims to increase conversion rates to as much as 50 percent of the original tariffs. It can help you track calls from your website thus increasing your sales. It can also help you keep a close watch on the performance of your agents through call monitoring.
Marketing and lead generation has never been easy. It just got smarter. If you run an online business or your business has an online presence, you can reap the benefits in all ways possible from a variety of tools available to you such as the seven lead generation tools discussed here.